Whiteboard Sessions

Whiteboard Sessions: one problem, solved in five minutes

No blog posts. Just the kind of session we’d have at your whiteboard: one real problem, drawn out and solved in five minutes.

Positioning

Pipeline

Website & AI search

Positioning

Who you’re for, and why they should pick you.

“we help everyone”“we help them”

Is our positioning too broad?

Probably, if you need more than one sentence to say who you’re for, or if prospects keep asking what exactly you do. Broad positioning feels safe, but it makes you forgettable. The fix isn’t turning clients away; it’s choosing who you lead with.

Start the 5-minute session →

Pipeline

Finding, winning and planning new business.

timing (buying signals) →fit ↑start here

Which accounts should we target first?

Start with accounts that look like your best existing clients and show a buying signal right now. Fit tells you who could buy; timing tells you who will. A short list of 50 well-chosen accounts beats a database of 5,000.

Start the 5-minute session →

not sure where to start?

Find out which problem to tackle first.

Eleven quick questions, and you’ll know where your pipeline leaks and which three fixes matter most.

Take the GTM scan →